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How To Start a Pole Dancing Business

How to start a pole dancing business

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Are you interested in learning how to start a pole dancing business? If so, you’re in the right place! In this blog post, we will provide a step-by-step guide on how to open a successful pole dancing business.

From finding the right location and securing the necessary licenses and permits, to developing a business plan and marketing your services, we will cover all the key steps to get your business off the ground.

So, if you’re ready to turn your passion for pole dancing into a successful business, let’s get started!

Decide Upon A Memorable Name For Your Business

It is important to choose a memorable name for a business because a quirky and descriptive name can help to establish brand recognition and make it easier for customers to find and remember you!

A catchy name can also help to differentiate your business from your competitors and make it more memorable to potential customers.

Additionally, a unique and memorable name can help to create a positive association with your business in the minds of customers, which can help to build trust, relatability and credibility.

Overall your business name is something that you need to stick with! It can become a valuable asset for any business, and it is worth taking the time to choose a name that is descriptive, unique, and reflective of your business’s values.

See also: How to become a pole dancing instructor

Design A Pole Dance Related Logo For The Business

There are several key principles to consider when designing a logo for your pole dancing business. Some of the most important principles include simplicity, versatility, and scalability.

Simplicity: A logo should be simple and easy to understand, with a clear, concise message that your customers will recognize and understand.

Versatility: A logo should be versatile and able to be used in different contexts, such as on different backgrounds and in different sizes. Make sure you have a version of your logo for use on light and dark backgrounds.

Scalability: A logo should be scalable, meaning that it should be effective and recognizable at different sizes. If your logo has too much detail, then it can be lost when used as a tiny social media profile image or website logo.

When designing a logo for your pole dancing business, it is important to consider these principles so you end up with a logo you’re happy with.

Register A Domain Name For Your Website

The next step is to register your businesses domain name. Even if you don’t plan to launch a website straight away, it’s important that you snap up your domain before someone else does!

The best place to register your domain is NameCheap.

Ideally you’ll get a .com website address, but there are others you can get such as .studio, .academy, .dance and loads more.

Register Your Social Media Usernames

The next step is to register your social media usernames, remaining consistent with your brand name using the same @handle across platforms where possible.

This makes you easier to find by your customers.

You should link to your website from your bio of all your social media profiles.

Decide Which Services Your Business Will Offer

Here are some different services you could offer as a pole dancing business owner:

See also: Pole dancing games to try

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Get Appropriate Insurance

Pole dance businesses will likely need insurance in order to protect themselves and their business from potential risks and liabilities.

Depending on the specific nature of their business and the services you decide to offer, you will need to shop around for different types of insurance, such as general liability insurance, professional liability insurance, and business owner’s insurance.

General liability insurance is a type of insurance that protects against claims of bodily injury or property damage that may occur on your business premises. This type of insurance can provide protection against claims arising from accidents or injuries that occur during a pole dance class, and can help to cover the costs of legal defense and any resulting damages.

Professional liability insurance, sometimes referred to as errors and omissions insurance, is a type of insurance that protects against claims of professional negligence or malpractice. This protects you against claims arising from mistakes you might make, and can help to cover the costs of legal defense and any resulting damages that you’d have to otherwise pay out.

Business owner’s insurance provides protection for the assets of a business, such as the instructor’s equipment and facilities. This protects against loss or damage to your company’s assets, and can help to cover the costs of repairs or replacements.

It’s difficult for us to advise here because this website is written for a global audience and each country has different regulations in place for pole dance studios, business and fitness enterprises in general.

For specific insurance requirements, it’s best to check the local legislation in your own state/country.

If you’re teaching pole fitness in a gym or studio, you’ll definitely need insurance to cover yourself. You may also want to consider getting personal injury insurance for yourself if you rely on pole dancing as your main source of income.

Ask an Insurance Legal Expert now!

Find Premises And/or Equipment

At the very least, you’ll probably need a camera, a computer and a pole dancing pole! But you may potentially need several dance poles with permanent fixtures, crash mats, mirrors, studio signage, chairs, changing rooms, bathroom fixtures, cleaning supplies and more.

As a business, you’ll definitely want to consider purchasing supplies in bulk as this brings the overall cost down.

Even things like toilet paper can become a cost to your pole dancing business!

See also: A day in the life of a pole dancing instructor

When it comes to seeking out premises, you need to ensure that the building is permitted for fitness/pole dancing use first. Some business premises have limitations and restrictions on what sort of businesses are allowed to operate there.


Write A Marketing Strategy

Define your target market: Start by identifying the specific group of customers that you are targeting with your marketing efforts. This will help to ensure that your marketing efforts are focused and effective, and will help you to tailor your messaging and approach to appeal to aspiring pole dancers in your area.

Develop your brand and messaging: Once you have defined your target market, you can start developing your brand and messaging. This involves creating a unique and compelling brand identity that differentiates your business from competitors and resonates with your target market.

Identify your marketing channels: Next, you will need to identify the specific marketing channels that you will use to reach your target market. This may include channels such as social media, email marketing, content marketing, paid advertising (PPC), etc.

Set marketing goals and KPIs: Once you have identified your target market and marketing channels, you can set specific goals for your business and decide upon key performance indicators (KPIs) to measure how successful or unsuccessful your efforts are.

Develop a budget and timeline: Finally, you will need to develop a budget and timeline for your marketing efforts. This will help you to allocate resources effectively and plan for your future success as a pole dancing business owner!

Here are some marketing channels you may choose to use:

Local Marketing

Register you business on Google Maps, Bing Maps and local business directories to ensure you are found when people search for “pole dancing near me”.

Social Media Marketing

Make use of social media, include use of video, trending sounds, tutorials, entertainment and engagement to connect with your audience. Each social media platform has its own unique culture to explore.

See also: How to grow a pole dancing Instagram account

You know those [ad] results at the top of Google Search? Those are carefully and strategically placed there by the business owners! You can easily create a free Google Ads account to get started.

Organic Search Engine Traffic from Search Engine Optimization (SEO)

Another way to get traffic on a long-term basis is to optimize your website for search engines. You probably found this website, polefitfreedom.com by searching for something on Google, so go figure!

A well-optimized website should be:

  • Fast
  • Informative
  • Contain lots of original and unique written information
  • Use keywords in relevant places (titles, sub-headings, etc)
  • Make use of images and rich, interactive media

Create Content For Your Business

Creating content for your pole dancing business can provide a number of benefits and help your grow. Some of the main reasons why you should be creating content are:

  1. Attracting and engaging new and existing customers: Creating high-quality content can help to attract potential customers to your pole dancing business and engage them with your brand.
  2. Driving traffic and leads: High-quality content can help to drive traffic to your website and generate leads for your business. By creating content that is optimized for search engines and shared on social media, you can increase the visibility of your pole dancing business and also attract potential customers who are interested in your products or services.
  3. Building lasting relationships with customers: Creating content can also help you to build relationships with your existing customers. By providing regular, valuable content, you can keep your customers engaged and informed, and provide them with the support and information they need to succeed with their pole dancing goals.


Videos are one of the most engaging forms of content at the moment. Platforms like TikTok, Instagram and YouTube have a huge share of internet traffic.

Consumers prefer videos because it’s the easiest form of content to mindlessly watch and scroll through.


Photos are another great way to advertise your business. Read our tips here for getting the best result from your pole dance photoshoots.

Blog Posts

This website that you’re reading right now has over 220 blog posts on it! That’s shocking – even to me – and I wrote 90% of them!

However these blog posts bring in over 50,000 visitors every single month!

Read more: How to start a fitness blog in 7 simple steps

How To Get People To Come To Your Pole Dance Studio

Here are some ideas to encourage new students into your pole dancing studio (this works for online and offline businesses)

Offer a free taster for new students

Free taster sessions are perfect for a sport like pole dancing, as it’s something completely different that people won’t have had that opportunity to try before.

Plus, people are more likely to commit once they’ve tried it. It’s difficult to devote your time to something new if you don’t even know whether you’ll enjoy it or not.

Once you’ve had the taste of pole, it’s easy to become addicted! Pole dancing sells itself so offering a free session once-per-month could gain you a lot of new custom.

Offer a special offer on a course of lessons

When you start a new pole dancing business, a special ‘welcome’ offer that runs for a limited time is a good way to create ‘FOMO’ (fear of missing out) among your target audience.

Create a warm and welcoming environment in your studio

If you can create a warm and inviting environment in your studio that people love, they will want to keep coming back! Think about the aesthetic of your target customer and curate a studio space that reflects that.

Teach fun and engaging lessons so word spreads about how much fun lessons with you are!

Word of mouth is the best and most reliable way to grow a business – but it happens organically. The only thing you can do to perpetuate this form of business growth is to be amazing at what you do!

Word of mouth is great because people are more likely to trust the recommendation of a friend or family member instead of seeing some random ad on the internet.

Host a showcase event in a public venue

Consider putting on a show in a public venue, such as a mall, shopping center or nightclub to showcase pole dancing as an artform and encourage the audience to attend classes.

Pole dancing has almost universal appeal as it’s such an accessible sport.

See also: Creative ideas for your pole dancing studio or business

If you existing students bring a friend, their first 3 lessons are half-price

A great way to grow a pole dancing business is to get your existing students to bring their friends along! Like we mentioned earlier, word of mouth is incredibly powerful, adding a discount sweetens the deal for anyone ‘on the fence’ about pole dancing.

Many beginner pole dancers prefer to attend classes with a friend so there’s a familiar face.

Starting A Pole Dancing Business: Summary

There’s certainly a lot to think about when you’re about to start a pole dancing business!

To summarize, starting a pole dancing business can be a fun and rewarding experience.

By following the tips outlined in this blog post, you can get your business off the ground and on its way to success.

Whether you’re an experienced pole dancer looking to share your passion with others, or you’re new to the world of pole dancing and want to learn more, starting a pole dancing business is a great way to combine your love of dancing with entrepreneurship.

With lots of hard work and dedication to your business, you can build a thriving brand that brings joy to the global pole dancing community.

Thanks for reading!

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